The mobilization preparatory meeting for the 4th Shuangpin Online Shopping Festival and the African Good Things Online Shopping Festival in Guangzhou was held in Guangzhou

On the morning of March 31 , 2022 , the mobilization preparatory meeting for the “4th Shuangpin Online Shopping Festival and Africa Good Things Online Shopping Festival Guangzhou Special” was held at the Guangzhou Municipal Bureau of Commerce. The relevant departments of commerce in Guangzhou, Guangzhou Airport Economic Zone Management Committee, China Investment Association Overseas Investment Federation, Guangdong Cross-border E-commerce Association, Guangdong Xinxuan Holdings Co., Ltd. and other units attended the meeting.

It is understood that this Double Product Online Shopping Festival and the African Good Things Online Shopping Festival is an important measure to coordinate the prevention and control of the epidemic and promote online consumption. The event will follow the principle of “government guidance, business-oriented, market-oriented operation”, and strive to promote the development of new models and new formats such as live broadcast e-commerce and social e-commerce, promote the connection of African marketable products to the Chinese market, expand the consumption of agricultural special products, and advocate green packaging, etc.

According to the person in charge of the E-commerce Office of the Guangzhou Municipal Bureau of Commerce, the Shuangpin Online Shopping Festival has been held for three consecutive sessions and accumulated a lot of experience. African good things were known to more domestic consumers through online celebrity live broadcasts and ambassadors bringing goods, and once occupied the news hot search. Products such as dried peppers and coffee beans from Africa were instantly “empty”. According to the deployment of the Ministry of Commerce, this year’s “Double Product Online Shopping Festival” will be superimposed on the “African Good Things Festival”. Based on the successful experience of previous sessions, we have innovatively created new scenarios of “outdoor live broadcast” and “scenario sales”. The way of live broadcast and offline market creates a better consumption experience.

Peng Wenchao, a fourth-level researcher at Guangzhou Yuexiu District Commerce Bureau, said: Yuexiu District, as a traditional foreign trade business district in Guangzhou, has long-standing non-governmental business contacts with many African countries and regions, and has established deep feelings with the people of many African countries. People in many regions and countries are eager to buy high-quality and affordable products from our country. Under the leadership of the Guangzhou Municipal Bureau of Commerce, Yuexiu District will give full play to the advantages of the traditional real economy and new forms of cross-border e-commerce, allowing us to The products are more conveniently delivered to foreign consumers, further strengthening the connection with the international market.

The person in charge of the Guangzhou Airport Commission said that the Guangzhou National Airport Economic Demonstration Zone has the country’s leading African route resources. The value of processed cross-border e-commerce has exceeded 100 billion yuan. The “Guangdong Yitong” international trade platform, which has been built with great efforts, integrates supply chain, payment, financial and other services and exclusive policy support, and has developed rapidly. The Airport Commission will actively integrate advantageous resources such as the “Yuetong” platform brand zone, Baiyun Airport Comprehensive Bonded Area, and airport characteristic enterprises to participate in this online shopping festival, and take this opportunity to build a new platform for China-Africa cross-border e-commerce and even comprehensive trade cooperation. Let more African specialty products enter China, and more Cantonese specialty products enter Africa, and create a benchmark for China-Africa digital economic cooperation.

Ma Chiyuan, deputy secretary-general of the Overseas Investment Federation of China Investment Association, said that the economic and trade development levels of China and Africa are not at the same level, and there are still many key points and difficulties that need to be overcome in the use of foreign trade tools and the connection of business models. The launch of the “African Good Things Festival” is an important window to promote the new model of China-Africa cross-border e-commerce, which has a great demonstration effect.

Mr. William Akuma , vice chairman of the China-Africa E-Commerce Chamber of Commerce and chairman of the Cameroon Overseas Chinese Federation , said: “It’s great to hold such an event. As Africans, we didn’t expect African goods to be exported to China. We will continue to pay attention to this. The progress of the event was shared with African friends around us, encouraging them to participate in this event together.

At the meeting, representatives of relevant units, enterprises and business associations expressed their full expectations for the holding of the event and their full support. “The 4th Shuangpin Online Shopping Festival and Africa Good Things Online Shopping Festival ” is one of the important achievements of the Forum on China-Africa Cooperation and the main symbol of the ” Digital Innovation Project ” , which points out the direction for future cooperation in the field of cross-border e-commerce between China and Africa. (Guangdong reporter station of China Daily)